Attar Collection emerged in 2015 in Dubai as a visionary perfume house with a clear mission: to bridge the rich tradition of oriental fragrances with Western elegance. Founded by Mario Matta and his team, the brand quickly established itself as a connector between two fragrance worlds. The name "Attar" references the centuries-old tradition of alcohol-free perfume oils from the Middle East, though the modern range consists primarily of Eau de Parfums.

The production facility MBA Manufacturing Perfumes LLC in Dubai's New Industrial Zone perfectly embodies this philosophy. Here, approximately 40,000 bottles are created monthly in state-of-the-art laboratories that combine traditional craftsmanship with cutting-edge technology. The company controls the entire production cycle - from growing raw materials to final packaging.

The brand identity is built on understanding Western consumer needs without losing its oriental soul. Each fragrance is conceived as a limited edition and collector's piece. The distinctive bottles featuring traditional Arabic motifs reflect this philosophy: modern elegance meets timeless oriental aesthetics. This connection makes Attar Collection a unique player in the niche perfume market.

The brand's approach to blending Middle Eastern scents with popular gourmand notes demonstrates their deep understanding of global fragrance preferences. This cultural fusion creates compositions that feel both exotic and familiar, making oriental luxury accessible to a broader audience.

Attar Collection's portfolio features impressive creations developed by renowned perfumers. Khaltat Night stands as the brand's flagship - a spicy gourmand fragrance with cherry, cinnamon, and vanilla that reaches its full potential during cold winter nights. The longevity and projection are exceptionally strong, making it a true statement fragrance.

Al Rayhan embodies the tropical side of the collection with its vibrant blend of mango, citrus, and white blossoms. This fruity summer scent showcases the brand's versatility and ability to capture different moods. Azora tells the story of a legendary sultan's ship with its fresh, maritime elegance.

Collaborations with Givaudan perfumers like Yann Vasnier, Gaël Montero, and Dominique Moellhausen bring international expertise to oriental fragrance tradition. Hayati by Yann Vasnier transforms childhood memories into a sweet berry dream. Recent launches like Annabella (2024) and Fleur de Santal (2023) demonstrate the brand's continuous innovation.

Particularly noteworthy is the use of expensive natural oils and compositions based on perfumed oils rather than pure alcohol, which significantly extends longevity. The brand's signature musk appears consistently across fragrances, creating a gentle and cuddly character that defines the Attar Collection DNA.

Attar Collection strategically positions itself as "affordable niche" in the luxury perfume market. With prices around 165 euros for 100ml, the brand offers high-quality niche fragrances at a fraction of established luxury brands' costs. This strategy makes oriental luxury fragrances accessible to a broader audience without compromising quality.

The distribution strategy is impressively global. In Europe, the brand is available in 140 Douglas stores in Germany, significantly increasing accessibility. In Dubai and the Gulf region, distribution occurs through House of Niche, while in Russia, Kurs Group and LEtoile serve as partners. A dedicated online store exists for the US market.

The target audience includes lovers of rich Arabian fragrances adapted for European consumers. The brand deliberately appeals to both men and women, with many fragrances conceived as unisex. Attar Collection particularly attracts perfume enthusiasts seeking authentic oriental scents but preferring modern interpretations.

The value proposition lies in combining traditional craftsmanship, modern production methods, and affordable prices. Each fragrance is marketed as a collector's piece, maintaining the exclusivity factor despite broader availability. The elaborate bottles and limited editions reinforce this impression of luxury and uniqueness.

The brand's commitment to full-cycle production, from raw material cultivation to packaging, ensures quality control while keeping costs reasonable. This vertical integration allows Attar Collection to offer genuine niche quality at accessible prices, making it an attractive entry point for those exploring oriental fragrances.