In 2002, Ulrich Lang partnered with longtime friend Britt Biegelsen to create a fragrance brand that would break new ground. Lang, originally from Southern Germany, brought a unique perspective shaped by his grandmother's small perfumery and his professional experience at L'Oréal and Estée Lauder.

What sets Ulrich Lang New York apart is its fusion of contemporary photography and perfumery. Each fragrance develops through close collaboration with renowned photographers like Matthew Porter, Elspeth Diederix, and Olivia Bee. The packaging becomes a canvas for artistic works, while the scent translates visual aesthetics into olfactory experiences.

The brand philosophy centers on simplicity, authenticity, and approachable luxury. Lang aims to create fragrances that tell personal stories and reflect the wearer's unique character. Sustainability plays a crucial role: packaging is deliberately minimalist, easily recyclable, and avoids cellophane wrapping.

Since its founding in Greenwich Village, the brand has evolved into a respected name in niche perfumery. In 2023, Ulrich Lang New York celebrated its 20th anniversary with Suncrest, capturing the essence of peach varieties and demonstrating the brand's continued innovation.

The company's commitment to quality over quantity shows in its curated collection of nine fragrances. Each scent receives careful attention to detail, from ingredient selection to artistic presentation. This approach has earned recognition among perfume enthusiasts who value both olfactory excellence and creative integrity.

Ulrich Lang New York's collection features nine carefully curated fragrances, each telling its own story. The journey began in 2003 with Anvers, combining mint, basil, leather, and precious woods - a statement of the brand's unconventional approach.

Apsu embodies the minimalist aesthetic perfectly. This green fragrance blends lush green notes with clear water, white tea, and dewy jasmine. The inspiration comes from Mesopotamian mythology, where Apsu represents the primordial freshwater ocean.

17 Nandan Road transports wearers to Shanghai, where osmanthus flower takes center stage. This citrus fragrance combines crisp top notes with soft suede and musk, inspired by Shanghai's Guangqi Garden.

Lethe emerged during global uncertainty as a source of comfort. Lavender, vanilla, tonka bean, and musk create a soothing, warming fragrance named after the Greek river of forgetfulness.

The newest addition, Suncrest, celebrates the 20th anniversary with a radiant peach composition. Black currant and Sicilian lemon provide freshness, while Dreamwood™ and ambroxan deliver modern warmth.

Collaborations with perfumers like Roger Szmulewicz and Frank Voelkl bring technical expertise to Lang's creative vision. These partnerships result in fragrances that balance artistic concept with wearable sophistication.

Ulrich Lang New York positions itself in the premium niche segment with a clear focus on approachable luxury. The fragrances appeal to people who value olfactory quality and artistic integrity without sacrificing everyday wearability.

The target audience appreciates modern, informal, and forward-thinking scents. These are individuals who want to stand out from the crowd but don't seek overly aggressive or complex compositions. The brand attracts both perfume newcomers and experienced collectors who appreciate authentic and thoughtful creations.

Pricing falls within the mid-to-upper niche range. A 100ml bottle costs between 125 and 165 euros, which seems appropriate for the quality and exclusivity offered. The brand deliberately avoids artificial scarcity or excessive luxury staging.

Distribution occurs through selected specialty retailers worldwide and online channels. The brand emphasizes quality over quantity in retailer selection. Parfinity.com offers the opportunity to test all brand fragrances as samples before committing to full sizes - a service that perfectly aligns with the brand's accessible philosophy.

Ulrich Lang co-founded Elements Showcase, an international platform for niche fragrances. This initiative demonstrates his commitment to the entire niche fragrance community and creates synergies between different brands and perfumers.

The brand's performance metrics show solid longevity and moderate to good sillage across the collection. Fragrances typically last 6-8 hours on skin, making them suitable for daily wear while maintaining their distinctive character throughout the day.