Somens Perfumes: Cultural Journeys Through Scent from Barcelona
The Somens Story: Family Heritage Meets Modern Perfumery
Somens emerged in 2020 from the creative vision of Georgina Ripollés, a woman deeply rooted in Spanish advertising and design culture. Her family established one of Barcelona's first advertising agencies in 1960. Her grandfather was an editor. This creative DNA continues to shape the brand today.
Georgina, known as "Gio L'Arôme," brought over 20 years of fragrance industry experience to her venture. She had previously developed 164 perfumes for clients worldwide. Five years in Paris deepened her knowledge of oils and essences. This expertise flows into every aspect of her own brand.
The name "Somens" is thoughtfully composed: "SO" represents Sophie and wisdom, "M" stands for Mundial (world), "ENS" captures the phonetics of essence. This combination reflects the brand philosophy - conveying the essence of global unity through fragrance.
Somens positions itself as a storytelling platform. Each fragrance narrates tales of migration, cultural exchange, and personal evolution. The brand aims to create connections - to past memories, new experiences, or the person one is becoming. This narrative approach sets Somens apart from other niche houses.
The Barcelona origin strongly influences the brand identity. The city as a melting pot of cultures inspires the fragrance creations. Somens sees itself as synonymous with people, art, and passion for cultures. These values permeate every aspect of the brand's philosophy and execution.
Somens Fragrances: The Reminiscence Collection and Its Masterpieces
The Reminiscence Collection forms Somens' core offering. Each fragrance represents historical migration movements and cultural fusions. Arena tells the story of Arab influence on Spain during Al-Andalus. Perfumer Christian Carbonnel composed an elegant oriental-woody blend of rose, artemisia, and cardamom. The base unites musk, oud, and vanilla into a harmonious whole.
Atlantis stands as the brand's bestseller. This "Perfume of Love" combines fruity sweetness with dark leather accents. Strawberry, caramel, and peach meet saffron and oud. The performance impresses - the fragrance lasts long and develops moderate to strong sillage without overwhelming the senses.
Seda by Daniel Josier symbolizes the Silk Road. Mandarin and galbanum open the composition, followed by blackcurrant and jasmine. The musky base with cedar provides elegant depth.
Newer creations like Capriccio showcase the brand's versatility. This fruity summer fragrance recalls Creed Aventus but offers an independent interpretation with pineapple and cranberry. Eclair presents itself as a gourmand treat with neroli and creamy vanilla notes that evoke lemon pastries filled with vanilla cream.
Somens Market Position: Niche Luxury with Cultural Depth
Somens positions itself in the premium niche segment with prices ranging from 130 to 150 euros for 50ml Eau de Parfum. This pricing reflects the quality of raw materials used and the expertise of collaborating perfumers. Extrait de Parfum versions cost between 215 and 245 euros.
The target audience appreciates fragrances with history and cultural significance. Somens appeals to people seeking more than just beautiful scents. They want emotional connections and stories they can share with others. The brand attracts customers who value authenticity and artisanal quality.
Availability focuses primarily on Spain and select niche retailers. Online platforms like Parfinity enable customers to order samples before committing to full sizes. This approach aligns perfectly with Somens' philosophy - first understand the story, then build a connection.
Somens collaborates with renowned perfumers including Christian Carbonnel, Daniel Josier, and Lucas Sieuzac. These partnerships bring diverse styles and techniques to the collections. Each perfumer interprets the cultural themes in their unique way.
The brand sees itself as a platform for creative expression. Perfumers can realize their vision of migration and cultural exchange through scent. This openness to different interpretations makes Somens a dynamic and evolving presence in the niche segment. The brand's commitment to storytelling through fragrance creates lasting impressions that extend beyond the initial scent experience.
