perfume.sucks - Radical Transparency in Niche Perfumery
The Story of perfume.sucks - Rebellion Against the Perfume Industry
perfume.sucks was born from frustration with a closed perfume industry. Andreas Wilhelm, an experienced Swiss perfumer with over two decades of industry experience, founded the brand as a radical alternative to traditional fragrance houses.
Wilhelm recognized that success in the industry often depends on connections rather than fragrance quality. This realization inspired the provocative name "perfume.sucks" - a direct attack on marketing strategies and the lack of transparency in the established industry.
The brand debuted at the Esxence niche perfumery exhibition and has since established itself as an uncompromising advocate for transparency. Wilhelm gives rejected creations from his clients a second chance, transforming them into independent works of art.
The core philosophy centers on radical honesty. All ingredients are disclosed on the bottle - no secrets, no glamorous marketing. The brand creates "scents: sprayable alcoholic solutions made from raw materials that smell great when combined" rather than conventional "perfumes".
This unconventional approach makes perfume.sucks a pioneer in transparent perfumery. Each fragrance tells its own story through pure ingredients, not through elaborate packaging or misleading advertising. The brand challenges customers to appreciate the true art of perfumery without distractions.
perfume.sucks Signature Collections and Extraordinary Fragrances
The Conspiracy Line forms the heart of the perfume.sucks collection. These fragrances address societal issues and personal reflections. LOVE 6567 catapults you back to childhood with authentic caramel popcorn accords that evoke cinema visits with parents.
WEALTH 4181 is based on headspace analysis of freshly printed 200 Swiss Franc notes. The "money paper accord" beneath a violet opening prompts reflection on true wealth. HUMAN 0233 is 100% natural and reminds us of human warmth and closeness.
FUEL 0987 addresses our reckless consumption of petrochemical products. The journey starts with "old gold" (petroleum) and ends with "new gold" (oud). FLASH 0021 explores addiction and substance abuse through an unconventional blend of Sichuan pepper, truffle, and popcorn.
The collaboration perfume.sucks x Sasha Frolova merges art and perfumery. Inspired by Frolova's inflatable latex sculptures, the fragrance combines synthetic latex appeal with luscious berries.
Wilhelm's creations sometimes follow mathematical principles - FUEL arranges raw materials according to the golden ratio based on Fibonacci numbers. This scientific approach underscores the seriousness behind the provocative facade.
Discover perfume.sucks at Parfinity - Test Transparency
perfume.sucks revolutionizes how we think about perfume. Instead of marketing promises, you get pure, unadulterated scent experiences. At Parfinity, you can experience this uncompromising philosophy risk-free.
Create your perfume.sucks discovery box and test up to five 2ml samples. The intense sillage and impressive longevity of these fragrances unfold over several days - perfect for fully understanding the complex compositions. From the gourmand notes in LOVE 6567 to the synthetic experiments in FLASH 0021.
The 2ml samples provide 15-30 applications - enough to penetrate the socially critical messages and olfactory statements. You experience how Wilhelm combines natural and synthetic raw materials into unique compositions that challenge conventional perfumery.
Discover why perfume.sucks polarizes and fascinates. These fragrances aren't for the faint-hearted, but that's exactly what makes them authentic works of art. Each spray is a statement against mainstream perfumery and cookie-cutter compositions.
Your perfume.sucks samples are fully credited toward any full-size purchase. This way, you can test the radical transparency and uncompromising quality without financial risk. Ready for fragrances that are more than just pleasant scents?
