Goldfield & Banks emerged in 2016 from the vision of Dimitri Weber, a Belgian-French perfume expert with over 20 years of experience in the European fragrance industry. After a business trip to Australia for a fragrance launch, Weber fell in love with the country's diverse and aromatic botanicals. He moved to Australia permanently in 2014 and established the brand two years later, creating Australia's first luxury niche perfume house.

The name "Goldfield & Banks" pays tribute to Joseph Banks, the first Australian naturalist who revealed the continent's botanical richness to Europe. "Goldfield" refers to Australia's gold-mining fields, as gold can act as a soil nutrient for plants like sandalwood. This naming reflects the brand's deep connection to the Australian landscape and its natural treasures.

Weber's mission was to create a luxury fragrance house that showcases Australian native essences, many previously unexplored in modern perfumery, combined with traditional French perfumery expertise. The brand positions itself as Australia's first luxury niche perfume house and has quickly gained international recognition, launching in prestigious stores like Barneys, Bloomingdale's, and Selfridges.

The philosophy of Goldfield & Banks centers on capturing the essence of Australia's extraordinary beauty - from its coasts and deserts to its forests. Each fragrance tells a story about a specific Australian location or element, offering an olfactory journey that evokes the Australian dream through luxurious and precious unisex compositions.

The heart of Goldfield & Banks lies in the Native Collection, built around Australian native botanicals and inspired by specific Australian locations. Bohemian Lime stands as one of the brand's bestsellers - a vibrant citrus-woody fragrance featuring Australian finger lime that pays homage to Byron Bay. The composition balances sparkling lime with grounding notes of vetiver and cedarwood.

Pacific Rock Moss captures the Australian coastline with its distinctive marine note and aromatic essences. This aquatic fragrance combines Italian lemon with French sage and Australian seaside moss, creating an uplifting summer experience. Southern Bloom honors the rare Tasmanian boronia flower, one of the most expensive perfume materials in the world, creating an opulent floral masterpiece.

The Botanical Series, distinguished by golden bottles, represents the brand's luxury pinnacle. Silky Woods showcases Australia's first oud from sustainably harvested Queensland agarwood, blending precious woods with Tahitian vanilla. Purple Suede offers a contemporary take on lavender and leather, while Silky Woods Elixir presents an even more intense interpretation.

Recent innovations like Ingenious Ginger demonstrate the brand's continued creativity. This spicy fragrance offers an olfactory imagination of the scentless torch ginger lily flower, combining Brazilian mandarin with warming ginger and creamy amber base notes.

Goldfield & Banks positions itself firmly in the luxury niche segment with a thoughtful pricing strategy. The Native Collection offers a more accessible entry point into luxury fragrance, while the Botanical Series commands premium pricing. All fragrances are conceived as unisex creations, appealing to customers who value authenticity, quality, and unique olfactory experiences.

The target demographic includes sophisticated fragrance enthusiasts who appreciate travel, connection to place, and the Australian dream. The brand attracts consumers shifting from quantity to quality, willing to invest in high-end niche perfumes. The genderless compositions significantly expand the potential customer base, reflecting modern fragrance preferences.

Goldfield & Banks is now available in over 55 countries and approximately 400 stores worldwide. Distribution includes prestigious department stores like Selfridges and Bloomingdale's, specialized niche perfumeries, and increasingly travel retail locations. The brand has established a strong presence in Europe, the United States, the Middle East, and East Asia.

Production takes place in Switzerland at Firmenich and in Melbourne at Australian Botanical Products, ensuring the highest quality standards. The brand emphasizes sustainability, working with suppliers who use sustainable practices for both native and non-native ingredients. Nearly all perfumes are vegan (except Velvet Splendour which contains beeswax) and all are cruelty-free. At Parfinity, customers can order samples to experience these unique Australian fragrances before committing to full-size purchases, making luxury niche perfumery more accessible to discerning fragrance lovers.