Fort & Manlé emerged in 2015 from a deeply personal passion for fragrance. Founder Rasei Fort, a self-taught perfumer, discovered his love for perfumery through precious agarwood and rose oils in Saudi Arabia during the mid-2000s. This transformative experience, combined with influences from his grandfather who lived in Cyprus, shaped his unique olfactory vision.

What began as a hobby quickly evolved into a respected brand. Friends and family were so captivated by Fort's early creations that he officially established Fort & Manlé in 2015. The brand remains fiercely independent, wholly owned and operated by its founder, ensuring complete creative control over every aspect of production.

Fort & Manlé's philosophy centers on creating individualistic, eclectic, and often eccentric handcrafted luxury perfumes. Fort draws inspiration from pop culture, history, and diverse cultures, particularly his rich Turkish heritage. His fragrances evoke the pomp and pageantry of old empires while capturing the allure of exotic locales.

Despite plans to relocate headquarters to the United Arab Emirates, the brand maintains its Australian heart. All fragrances continue to be "Made in Melbourne," reflecting the unique blend of modern and "Old-World" sensibilities that defines Fort & Manlé. This geographical duality perfectly captures the brand's ability to bridge Eastern mystique with Western craftsmanship.

Amber Absolutely stands as the crown jewel of Fort & Manlé's collection. This luxurious amber composition opens with sweet plum and blackcurrant before settling into a rich base of labdanum and benzoin. The complexity and depth make it a favorite among connoisseurs seeking sophisticated warmth.

Bojnokopff (formerly "Mr. Bojnokopff's Purple Hat") embodies the brand's eccentric spirit. This gourmand creation masterfully blends French lavender with dark chocolate and subtle oud notes. The result is a mysterious, almost magical fragrance that conjures images of a Victorian-era illusionist.

Harem Rose showcases Fort's mastery of floral compositions. This dark, ambered rose differs dramatically from traditional rose fragrances through its woody depth and sensual character. All the Queen's Men offers a honey-drenched tribute to industrious bees transforming pollen into liquid gold.

The brand organizes its offerings into distinct collections: the "Classic Collection," "Harlequin Series," "Levantine Series," and "Sultanate Series." The newer "Rasei Fort Collection" features limited edition extraits de parfum. Two fragrances - "Fatih Sultan Mehmed" and "Impressions de Giverny" - earned finalist recognition at The Art and Olfaction Awards, cementing the brand's artistic credibility.

Fort & Manlé positions itself firmly in the luxury niche perfume market. With a consistent pricing of approximately $250 for 50ml bottles, the brand targets discerning fragrance enthusiasts who value artisanal quality and unique compositions. This pricing reflects the use of precious raw materials and meticulous handcrafting processes.

The target demographic consists of perfume connoisseurs and enthusiasts seeking the extraordinary. Fort & Manlé fragrances are designed as unisex compositions, particularly appealing to individuals who appreciate storytelling through scent. The brand attracts customers willing to invest in exceptional olfactory experiences that transcend mainstream offerings.

Distribution remains carefully curated through the official website and select niche perfume retailers worldwide. In the United States, Luckyscent and Tigerlily serve as primary stockists, while European markets access the brand through specialized boutiques. This selective distribution strategy reinforces the brand's exclusive character.

Fort & Manlé's quality standards rest on using the finest natural raw materials available, including artisanal oils and extracts. Rasei Fort prioritizes refined natural extracts over inexpensive synthetic molecules, resulting in fragrances with exceptional depth and nuance. The brand's commitment to handcrafted excellence justifies its premium positioning while delivering genuine value to sophisticated customers seeking authentic artisanal perfumery.