Experimental Perfume Club emerged in 2016 from the vision of Emmanuelle Moeglin, a French perfumer with classical training at the prestigious ISIPCA in Versailles. After years working with global brands like L'Oréal and Puig, she wanted to make the often secretive world of perfumery accessible to everyone. Her goal was to help people find their perfect scent or even create their own.

The concept began in a small studio in London Fields as the city's first open-access perfume laboratory. The workshops, where people could learn the art of perfumery, became so successful that they evolved into a complete product line. Today, the flagship lab-boutique sits in Covent Garden, where customers can create their own fragrances.

The brand combines French perfumery tradition with London's innovative spirit. Moeglin brings her classical training from Grasse, the historic heart of French perfumery, together with a modern, interactive approach. This fusion makes Experimental Perfume Club a unique hybrid between laboratory and brand.

The philosophy of "slow perfumery" shapes every step of the creative process. Months flow into developing each fragrance - from initial concept through maceration to final filtration and bottling in their London lab. This dedication to quality reflects in every aspect of the brand, creating fragrances that tell stories and evoke emotions.

The heart of Experimental Perfume Club lies in its innovative concept of blendable fragrances. The Essentials Collection offers minimalist, timeless compositions that can be worn alone or combined together. These foundation scents serve as building blocks for personal creations.

Bestsellers like Tonka Extraordinaire showcase the brand's mastery in the gourmand category. This warm, comforting scent combines roasted tonka beans with hazelnut and frankincense into a chocolatey yet not overly sweet composition. Velvet Incense demonstrates the art of contrast - sparkling bergamot meets smoky incense and powdery iris.

The Signature Blends emerge from combining different Essentials. Black Nagarmotha unites cardamom moss with tonka sesame and cedarwood absinth into a complex, woody experience. Iris Carmin surprisingly connects green fig leaves with the opulent warmth of amber and velvety iris.

A special feature is the use of high-quality, often rare ingredients sourced globally. Over one-third of production costs flow into the quality of the fragrance essence itself. Emmanuelle Moeglin personally creates all fragrances, bringing her years of experience and deep understanding of raw materials to each composition. The brand's commitment to craftsmanship shows in every bottle.

Experimental Perfume Club positions itself in the accessible to mid-tier luxury segment. With prices ranging from €95 to €145 for 50ml bottles, the brand makes niche fragrances available to a broader audience. Personalized fragrances can be created in the lab for €90 to €145 - a unique experience in the perfume world.

The target audience includes fragrance enthusiasts wanting to move beyond mainstream perfumes, as well as people seeking a more personal connection to their scent. The interactive workshops and ability to develop custom creations especially appeal to experimental customers who value education and personalization.

Sustainability stands at the center of the brand's values. As a certified B Corporation and member of 1% for the Planet, Experimental Perfume Club shows genuine commitment to environmental protection. The fragrances are vegan and cruelty-free (PETA certified). Refillable packaging, minimal plastic use, and local production in their London lab reduce the ecological footprint.

The brand is available through the Covent Garden lab, official website, and selected premium retailers like Harvey Nichols and Liberty London. Worldwide shipping makes the fragrances internationally accessible. The EPC Academy offers online and lab courses for those wanting to dive deeper into perfumery.

The value lies not just in the product, but in the entire experience - from education through personalization to sustainable production. This holistic approach creates lasting relationships with customers who become part of the Experimental Perfume Club community.