The Casamorati story begins in 1888 Bologna, where Claudio Casamorati established his perfume factory. The C. Casamorati Perfume Factory quickly gained worldwide recognition for its exquisite fragrances and bath soaps. Queen Margherita of Savoy herself became an admirer of Casamorati's essences, gifting Claudio her gold pin as a token of gratitude.

The original factory received numerous awards from national and international exhibitions during its golden years. However, a mid-twentieth century financial crisis forced the factory to close, and these precious perfumes disappeared from the market, seemingly lost forever.

Sergio Momo, founder of the Xerjoff Group, decided to resurrect this magnificent heritage. His vision was to recreate the history of the glorious 19th-century perfume house and preserve the artistic legacy of the Art Nouveau era. Today, Casamorati exists as a collection of vintage perfumes under Xerjoff Group S.p.A.

The brand embodies the essence of Italian perfumery with deep roots in Italian culture, art, and nature. Each fragrance pays homage to Italianness while celebrating the ancient art of Italian perfumery. The brand's distinctive character lies in its revival of historical fragrances with contemporary sensibility, dedication to high-quality ingredients, and artistic packaging that reflects the Liberty style of the Art Nouveau period. The flacons themselves are artistic masterpieces, rich in vintage details that transport wearers to a bygone era of glamour and sophistication.

The heart of Casamorati's collection features timeless compositions that blend modern sensibility with historical elegance. Lira stands as a mysterious and provocative gourmand fragrance, creating an irresistible lemon cake fantasy with bergamot, blood orange, lavender, cinnamon, licorice, jasmine, vanilla, musk, and caramel.

Italica, originally created exclusively for Harvey Nichols, presents itself as a warm, full-bodied romantic gourmand. Creamy top notes of almond and milk, warmed by saffron, lead to a sweet heart of bourbon vanilla and toffee. Dama Bianca embodies feminine elegance with kumquat, lime, iris, violet, Egyptian jasmine, sandalwood, musk, and vanilla.

The spicy-oriental composition 1888 honors the founding year with fresh green pepper, Iranian saffron, Indonesian ylang-ylang, Moroccan neroli, Mysore sandalwood, patchouli, and amber. Dolce Amalfi transports wearers to the Amalfi Coast with quince, apple, cloves, tolu balsam, vanilla, tonka bean, and amber.

Recent innovations like Quattro Pizzi from 2024 draw inspiration from Sicily's iconic palaces, evoking the Belle Époque era. The 2025 Harrods Edition demonstrates the brand's continued evolution through exclusive collaborations. Each fragrance utilizes techniques such as fractional distillation and co-distillation to create unique aromas, emphasizing only the finest quality natural ingredients in true Italian craftsmanship tradition.

Casamorati positions itself in the high-end luxury segment of the perfume market, with prices typically ranging from €250-€300 for 100ml Eau de Parfum. This pricing reflects the use of finest natural ingredients and meticulous craftsmanship. The brand targets sophisticated fragrance enthusiasts who appreciate Italian heritage, artistry, and unique, high-quality scents.

The target audience consists of niche perfumery collectors seeking distinctive and sophisticated experiences. Many compositions are designed as unisex, though some are marketed with feminine appeal. Customers value the connection between historical heritage and modern olfactory artistry, often becoming devoted collectors of the entire line.

Casamorati perfumes are available through select high-end retailers, department stores like Harrods and Harvey Nichols, specialized perfumeries, and online boutiques. At Parfinity, interested customers can order samples to test fragrances before committing to full-size purchases – a particularly valuable service at this price point.

The brand has reimagined its classic packaging with sustainability focus, utilizing recyclable materials and reduced size and weight for shipping to minimize environmental impact. Some fragrances like Italica are certified as vegan-friendly. Ingredient lists are regularly updated, and consumers are advised to check product packaging for current information.

The value proposition lies in owning a piece of Italian perfumery history, with each bottle representing centuries of tradition combined with modern innovation. The exclusivity factor is enhanced through limited collaborations and the brand's position within the prestigious Xerjoff portfolio, making Casamorati fragrances coveted additions to any serious perfume collection.