Founded in 2014 by Asim Al Qassim, Anfas represents a groundbreaking moment in Middle Eastern perfumery. Al Qassim holds the distinction of being the first certified perfumer in the United Arab Emirates. His background as an architect, combined with his passion for arts, music, and culture, brings a unique perspective to fragrance creation. The name "Anfas" translates to "breath" in Arabic, evoking the deep, spiritual essence that each fragrance embodies.

The brand is deeply rooted in Arabian culture, reflecting the luxurious lifestyle and modern progression of the Emirates. Anfas positions itself as a meeting point between tradition and modernity, blending traditional ingredients with innovative techniques. The fragrances tell stories of Arab hospitality, capturing the scents of homes filled with bakhoor and hot coffee, and the desert narratives of journey and exploration.

Each Anfas creation transcends mere perfumery to become an extraordinary sensory experience. The brand aims to awaken ancient memories and share the magic of Arab hospitality through scent. Al Qassim's architectural background is evident in his meticulous attention to detail, both in fragrance composition and the aesthetic presentation of the bottles.

The philosophy behind Anfas centers on the belief that fragrances can capture emotions and memories. Every creation is designed to tell a unique story while evoking warmth, culture, and welcome. This vision establishes Anfas as one of the most authentic niche perfume houses emerging from the Middle East, offering more than fragrance - it offers cultural immersion through scent.

Anfas has developed remarkable collections that each speak their own olfactory language. The Collection 2017 features bestsellers like Salam, Rahaba, and Ishq. Salam, meaning "Hello," opens with fresh mandarin and bergamot, evolving into a harmonious blend of amber, jasmine, and musk that creates an elegant and comforting signature.

Ishq, translating to "admiration," presents a sophisticated saffron-strawberry composition. The fruity sweetness is perfectly balanced with powdery notes, while oakmoss and vanilla create a creamy, sophisticated foundation. The sillage is remarkably strong, leaving a lasting impression without overwhelming the senses.

The Fosol Collection from 2022 captures narratives of seasons and life cycles. Dhai surprises with an icy-fresh sweetness reminiscent of melting ice candy, evolving into a modern oriental-woody composition. Haneen presents a complex woody-earthy blend with prominent eucalyptus notes that create a unique and memorable experience.

The collaboration between Al Qassim and renowned Spanish master perfumer Christian Carbonnel (also known as Chris Maurice) defines many Anfas creations. Carbonnel brings 25 years of experience, having worked with prestigious houses like Xerjoff and Nishane. This partnership combines Arabian tradition with European perfumery expertise, creating fragrances of exceptional depth and complexity that honor both cultural heritage and contemporary artistry.

Anfas firmly positions itself in the luxury niche segment with prices ranging from €235 to €425 for 75ml Eau de Parfum bottles. This pricing reflects the high-quality ingredients and meticulous craftsmanship that define each creation. The bottles themselves are works of art - heavy, shapely vessels with delicate relief borders and emblems modeled on seals, emphasizing the brand's commitment to aesthetic excellence.

The target audience consists of fragrance enthusiasts who appreciate the extraordinary and value authentic quality. The fragrances are predominantly unisex, appealing to confident individuals who want their scent to tell a story. The brand particularly resonates with connoisseurs of oriental perfumery and collectors of niche fragrances who seek unique olfactory experiences.

Anfas perfumes are available through select niche perfumeries and online retailers, including prestigious addresses like Jovoy Paris, ZHOR PARFUMS, and Essenza Nobile. This limited distribution underscores the exclusive character of the brand and ensures that each fragrance maintains its special status in the market.

The quality standards at Anfas are exceptionally high. Traditional Middle Eastern ingredients like oud, amber, musk, and spices are combined with innovative techniques to create modern masterpieces. The brand emphasizes that products are formulated to avoid allergy risks, and each fragrance undergoes rigorous quality controls to maintain the distinctive Anfas DNA - a perfect balance between oriental tradition and contemporary elegance. This commitment to excellence justifies the premium positioning and creates lasting value for discerning customers.